When it comes to business success, it is all about people, people people.

Every entrepreneur and business leader I meet is trying to uncover the same secret: What will help them grow their customer base and keep those clients loyal?

At Virgin, we have had our fair share of success stories over the years, but also a few failures.

I do believe that successful businesses have a number of qualities in common.

In a recent New York Times Syndicate blog I discuss why people are the most important asset for any business.

Go to allroya.com to read the full article.